Did you know that incorporating video into your digital marketing strategy is a must? It’s no secret that people love to see information packaged in a fun and visual way, and videos are a wonderful way to do that. But what if you don’t have the time - or skills - to create fresh video content on your own? That’s where Promo comes in. Don’t know what we’re talking about? Then keep reading on as we’re about to drop some knowledge about the pros and cons of this tool. 

What is Promo?

Formerly known as Promo by Slidely, this tool allows users to create videos through a user-friendly online video creator. With partners such as Facebook, Instagram, YouTube, Getty images, and Triple Scoop Music, this resource provides all the tools users need to make eye-catching, professional looking videos for their marketing strategies.

Pros of Using Promo

There are plenty of awesome benefits to using Promo. These advantages include:

Boosting Your Marketing

Video marketing is known to increase engagement on social channels all while educating viewers about your product or services. It’s a fun, aesthetically-pleasing way of helping usher your audience down the sales funnel. This online software gives users plenty of video templates, stock footage, graphics, and more that makes video creation  convenient (and pretty exciting, if you ask us). In fact, the Promo platform offers templates for commercials, social media ads, and promotional videos for events, products, and more.

Taking Your Social Channels to the Next Level

Sure, having photos of your products or even infographics about your services on your social media pages is never a bad idea. But if you want to take your social channels to the next level, you need to incorporate video marketing tactics as well. Promo simplifies the process of making videos for Facebook, Instagram, LinkedIn, and YouTube, as well as those fun social media holiday events.

Creating Industry-Specific Videos

Looking to create industry-specific videos in a pinch? Promo’s got your back. They provide templates for a wide range of industries, including but not limited to:

• Education
• E-commerce & retail
• Beauty & care
• Food & drink
• Real estate
• Health & fitness
• Recruiting & HR

Being Creative with Your Content

At this point you’re familiar with the fact that Promo is an online video maker. BUT WAIT - THERE’S MORE! (Sorry, we had to do that). In addition to social media videos, promotional videos, and ad videos, this tool also offers a slideshow maker, lyric video maker, video editor, collage maker, photos to video maker, meme maker, video to GIF maker…the list goes on and on. Basically, you can be super creative with this software and have fun creating content for your business. 

Cons of Using Promo

We know what you’re thinking - with such an awesome tool, how can there be any associated cons? There aren’t many we can think of, but here are a few:

Learning Curve

While this tool is pretty user-friendly, it is jam-packed with features, so it can be a lot to learn at once. So, there is naturally a little bit of a learning curve. However, the team at Promo was very thoughtful about this and created a learning center on their website that features a blog, the Promo academy, FAQ, tips, and tutorials to help users learn all they need to know about the software.

The Problem with Templates…

When deciding to use a resource such as Promo that offers pre-made templates, you run the risk of using a template that other businesses are using on their social media platforms or websites. Some may see this as an issue, but if you’re intentional with the design of your videos, you should be able to customize them enough with your branding so that your videos will stand out from the competition.

Need help with your content strategy? The Greyphin team is here to save the day! Contact us here to learn about how our digital marketing pros can help your business grow online with our inbound marketing services!