Inbound marketing - it’s a wild thing, honestly. The idea of having your website and marketing efforts optimized enough so that people come to you without you having to go to them first? That’s a mind-blowing concept if you ask us. But it’s a real thing, and it really works - we promise. If you’re someone looking for new tools to help you with your inbound marketing strategy, you’ve come to the right place: in this post we’re going to talk about a popular tool called Crazy Egg.
Sure, it may have a funny name, but don’t let that deter you from keeping this tool on your radar. Your buddies here at Greyphin are about to drop some knowledge about Crazy Egg, talk about the pros and cons of it, and then you can decide if you want to add it to your tool belt or crack it open and eat it for supper.
(Sorry, we had to at least make one joke about eating an egg - they’re delicious and nutritious).
What is Crazy Egg?
Crazy Egg is an online tool that provides heat mapping technologies and other tools that allow website owners to see how website visitors interact with the content on a given webpage. It’s not just limited to websites, though - Crazy Egg is also compatible with mobile websites and web apps.
As with any other tool on the market, there are several pros and cons associated with this tool. Let’s dive in.
Pros of Crazy Egg
While Crazy Eggs offers a variety of tools for agencies, e-commerce websites, and lead generation, we’re going to focus on the aspects of this tool that are more geared towards inbound marketing.
Understand the Behavior of Your Visitors
This may be obvious, but the biggest pro about using Crazy Egg is the fact that it’s designed to help you better understand the behavior of your website visitors. With heatmaps, scrollmaps, audience reports, referral traffic, and more, this tool has a lot of information to offer. The information provided will help website owners and marketing teams pinpoint missed opportunities and what changes need to be made in order to keep visitors engaged and eventually lead them to a purchase.
Crazy Egg provides screen recordings of user sessions on your website so you can see exactly where and when users are clicking on important items, such as calls to action. Screen recordings allow website owners to also see what types of issues may be occurring when a potential lead goes to fill out a form, and what may stop those potential leads from submitting their contact information through your website.
Monitor Email & Ad Campaign Visitors
Believe it or not, this software is pretty detailed. In fact, when using Crazy Egg as part of your marketing strategy, you’ll be able to see exactly how email and ad campaign visitors are interacting with the content on your website. This can provide a lot of insight on what you may need to change, or what you’re doing well, with your email marketing and ad strategies.
In addition to the above points, this software also offers an A/B testing tool which will allow website owners to perform A/B tests on different design versions of a website. This is a great way to see what changes - even as small as font or color - influence the customer’s journey and what changes often lead to a conversion.
Cons of Crazy Egg
Now that we’ve talked about all the great things about Crazy Egg, let’s talk about the not-so-great things (we never like this part).
Okay - we know, we know - pricing tends to be one of the biggest cons we list for a lot of these review blogs. But honestly, it tends to be something that we find a lot of people complain about when we do our research. Crazy Egg is no different. While smaller websites with less current needs may be okay with the basic plan at only $24/month, larger websites will need pricier monthly plans in order to access everything they need. Curious about pricing? View their monthly plans here.
After scouring countless review websites over the course of 18 years (just kidding, it only took about an hour or so), we’ve found that most people who have reviewed this tool don’t have many bad things to say about it. So what does that mean for you? It means it’s a great contender as a tool to add to your marketing tool belt.
Want to learn more about inbound marketing and how it can help your business grow online? Click here to learn more about our inbound marketing services at Greyphin. And, as always, contact us with any questions you may have and we’ll be happy to help!