You know when you go to the store to buy a picture frame and it comes with a generic photo of some random person? Upon purchasing the frame, most people will throw out the placeholder photo that comes with it and immediately replace it with something more personal.
Why should your website be any different?
There are many great stock photo websites out there, and while stock photography has its time and place, it’s definitely not something that should be used as the main focal points on your website. Do you want a customer to go to your website and then visit another website and find the same photo? The answer is no. Because that will make your customers think one of two things: either you or the other site stole that photo from one another, or that you’re too lazy to take your own photos. And that isn’t the case, right? Right.
More often than not, companies may not possess the equipment and/or professional photography skills to produce original images for their website. So instead, they grab the best fit from a stock photo site and call it a day.
To many, that may seem like a fine option. But the digital marketing genies at Greyphin are here to save your day by telling you about the importance of professional photography for your website.
Hiring a Professional Photographer for Your Website
Let’s be honest - these days it’s quite easy to snap a fantastic photo considering the accessibility of smartphones as well as the availability of DSLR cameras. And while these tools are easy to find, not everyone possess the creative eye or the editing skills it takes to produce a professional grade photo.
Hiring a professional to do the photography for your website is something we recommend for reasons including:
Affordability: Due to the accessibility of equipment, it’s a lot easier to find a photographer to produce high-quality images for your website for a reasonable price. Instead of spending the money for a high priced stock photo account, why not use that cash to invest in professional photography services for your company?
Standing Out from the Crowd: Like we said before, it’s better to have original content than for your customer to find the same photos used on your site and on a competitor’s page. Using original brand photography from a professional business photographer will allow you to set yourself apart from others in your field. It will also allow consumers to easily remember your website and the products and services you have to offer.
Saving Time: Sure, you can spend all your time searching through millions of photos on stock photography websites, but why? Save yourself time and energy and hire a professional photographer to do the legwork for you. Believe it or not, this will make the process of putting together your website a lot faster and easier because you can work directly with the photographer to let them know what you need photos of in advance. Bye-bye searching, hello speeding up your process!
Attracting a Bigger Audience: Have you ever been on a website for, say, a restaurant, and found unappealing photos accompanying their menu? There have been plenty of times where we’ve been turned off by badly taken photos for a product or service. By using a professional business photographer for brand photography, you’ll attract more visitors to your site and, in turn, generate more sales. You can also take the opportunity to share your beautiful professional photos from your website on your social media channels.
Building Authority: You’ve heard us talk about search engine optimization about one thousand times by now. And - surprise - images are included in an SEO rich website. Optimized professional photos for your website will help your target audience find you in the search results on pages like Google Images, which will ultimately lead to more click throughs to your website.
Okay - have we convinced you to hire a professional photographer yet? The best part is we know exactly where you can find one; right here at Greyphin. We offer professional photography services for your website. All you need is to reach out and let us know you’re interested, and we’ll get back to you in a flash! Heh, see what we did there?
