Inbound Marketing and Content Strategy

Inbound Marketing and Content Strategy

There’s no doubt that, on the internet, content is King! That’s right - your audience is searching for valuable content that is important to their interests and needs. That’s why it’s important to craft a content strategy that helps your audience move forward in life and conquer their obstacles.

The problem is this; knowing how to provide the right content, at the right time, for the right audience takes some planning. A lot of planning, actually. And your long term content strategy should seek to do just that. But where do you even begin?

Well, you need to map out all of your content to your buyer personas and their needs at every stage of the buyer’s journey. If you haven't read our last blog, shame on you! Just kidding, but we’ll explain the buyer’s journey again real quick.

Essentially, the buyer’s journey is the process that a person goes through before making a purchase. It consists of an awareness stage, a consideration stage, and a decision stage. You can read our Foundations of Inbound Marketing Strategy blog post to learn more!

When planning out your content, you’ll want to take some things into consideration. For example, you may ask yourself:

  • “What blog posts will my audience get the most value out of when in the awareness stage?” 
  • “What social posts will my audience appreciate in the consideration stage?”
  • “What offers will they most likely respond to when making a decision to purchase?”

While planning your content, it’s important to answer these questions. But doing so requires a deep understanding of your buyers. So, be sure to really get to know your buyer personas so you can create an award winning content strategy.

Want to learn more about Inbound Marketing? Great! Be sure to visit our blog and check out our new web series, Far Out and Inbound, on YouTube and the Greyphin Facebook page. As always, feel free to contact us with questions about our services. We don’t bite - we promise!