Marketing Automation Software [Tools You Can Use]
Now that you’ve caught up on our blog posts about the definition of marketing automation and the types of digital marketing automation, let’s talk about how to implement automation of tasks into your marketing strategy. Of course, this can’t be done without marketing automation software.
At Greyphin, we have two mottos: be excellent to one another, and automate everything possible. Okay, so we may be lying about that second motto, but if you ask me, it sounds like a good one. And for good reason; as we touched on in our post titled “What is Marketing Automation [And Why Should You Care?],” we highlighted the benefits of automating your marketing. For a quick recap, some of the top benefits of marketing automation include:
- Saving time for other tasks
- Tracking user engagement
- Understanding buyer personas
- Creating conversations
- Fostering communication
We know what you’re thinking: all those things are great, but how exactly do we reap the benefits of marketing automation? The key is finding a marketing automation software that works best for your needs as a business.
Top Marketing Automation Software & Tools
To make things easier for you, we decided to put together a list of some of our favorite marketing automation software and tools. Of course, you may not need to use all of these services, but they’re definitely worth checking out.
As HubSpot partners, we may be a little biased - but hear us out. HubSpot is one powerful tool that packs a heavy punch when it comes to marketing automation software. HubSpot’s CRM has several automation tools that allow users to create workflows that are triggered when specific actions are taken. These automation tools can be used for email drip sequences, form submissions, blogs, social media, landing pages, and more.
If your business sends out a lot of emails to customers, then email marketing automation is something you should consider. One tool that is quite popular in the digital marketing world is MailChimp. Schedule emails, create workflows, implement e-commerce integrations, personalize customer journeys - the list goes on!
Do you have an e-commerce website? Drip is a marketing automation software that allows users to send personalized and branded emails, create behavior-based dynamic content, perform A/B testing, set up workflows, and send out SMS to customers.
GetResponse offers automation solutions for your inbound marketing efforts. In addition to a full suite of tools, GetResponse’s marketing automation builder provides the ability to deliver better experiences during your customer’s journey with workflows, automated emails, personalization, and abandoned cart messaging.
If you want to reach more people on social media, Buffer is a great tool for you. This social media post scheduler allows users to plan and schedule posts in advance. With Buffer, you can say ‘goodbye’ to forgetting to send out social posts and ‘hello’ to a convenient way to reach your audience across social platforms.
Don’t have time to answer every single message on Facebook? Try out ManyChat! This marketing automation tool provides the ability to set up a smart bot to answer messages on Facebook Messenger and through text messaging. Of course, this shouldn’t replace your communication with your potential customers, but rather serve as a way to show your customers that you care about their needs by providing an automated response that lets them know you’ll take care of their needs as soon as possible.
While this may seem like a decent list of tools for marketing automation, the reality is we’ve barely begun to scratch the surface! For more great software and tools we love, check out our resources page here.
As always, if you have questions about how we can help your business grow online, contact Greyphin here and we’ll be happy to help.