In the digital ocean that is the internet, one may come across what seems like a billion search engine optimization tools that claim to be the best in the biz. Moz SEO is one of the biggest names in the SEO industry, and for good reason - this company claims to boast the largest community of SEO experts in the world. While it’s easy to want to jump on the Moz train based off of this information alone, it’s important to consider all the pros and cons that come along with the software they offer.

What is Moz?

Before we jump into the pros and cons of Moz, let’s talk about the basics of what makes up Moz SEO. Moz is a website that offers a SEO toolset include an all-in-one SEO platform called Moz Pro; a local SEO analysis program called Moz Local; and a tool called STAT which provides analytics for search engine results page ranking and tracking.

Pros of Moz

Let’s take a closer look at what people love about these tools from Moz. 

Pro #1: Site Auditing

Need to audit your website? No problem! Moz’s site auditing tool makes it easier to find technical SEO issues on your website. It also won’t leave you in the dark about what to do - Moz will give you recommendations on how to fix the current issues on your website. With Moz Pro, you’ll also get updates from automatic weekly crawls so that you can keep a close eye on your website’s performance without too much effort on your end.

Pro #2: Keyword Research Tool

Make your keyword research much easier with Moz’s keyword research tool. This user-friendly platform allows users to search among thousands of relevant keywords and see which ones they have the best chance of ranking for based on keyword competitiveness scores and search volume. This tool will also give you recommendations based on what your competitors rank for, and how to potentially outrank your competitors for specific key terms.

Pro #3: Backlink Analysis Tool

If you’ve been reading the Greyphin blog, then you’re well aware of the importance of backlinking for your SEO strategy. Moz SEO’s link research and backlink analysis tool will analyze the current backlinks to your website and give you recommendations based on the authority these links provide to your website. This tool also gives users insight to competitive backlink opportunities. Paying close attention to these recommendations and implementing change based on suggestions from Moz may help your website’s authority score increase. 

Pro #4: Rank Tracking

What good is SEO if you don’t know where your website ranks for specific keywords in the SERP? Moz’s rank tracking tool takes care of that issue for you. See how your website ranks for specific terms, compare visibility on mobile vs desktop, view what your competitors are ranking for, and more!

Pro #5: Free Trial

Perhaps one of the most desirable features of Moz is the free trial. Yes, you read that right. Moz offers a 30-day free trial that comes with a personalized walk through of the software with one of the company’s experts. The 30 day trial sets Moz apart from other SEO software companies that offer either limited trials or no free trials at all.

Cons of Moz

Now that we’ve talked about the pros of Moz’s SEO tools, let’s discuss some of the shortcomings of the software.

Con #1: Information Overload

As we’ve found with a lot of the software we’ve been reviewing lately, there seems to be an issue with information overload for new users. Moz is no stranger to this. If someone is new to using search engine optimization software all together, it’s easy to understand why such a robust tool would be intimidating. However, Moz does offer a variety of how-to guides, beginner’s guides, SEO Q&A, webinars, the SEO learning center, and Moz Academy to help beginners, and even experienced SEOs, learn information and techniques to help their strategies.

Con #2: Not-So-User-Friendly Interface

One of the problems with having so many great tools in one platform is that it can get kind of confusing. One of the main cons we’ve seen talked about on various forums related to Moz is that the interface isn’t very user-friendly because of all the tools available. Unfortunately, unless you’re well-versed in the software, it can be difficult to remember where to go and how to navigate certain parts of the platform.

Con #3: Pricing

While the 30-day free trial of Moz SEO suite is quite attractive, the monthly prices are considerably pricey for small to medium sized businesses. With the $99/per month price tag for the standard option, it’s easy to see why some companies may be intimidated to pay for the even more expensive plans. Check out Moz’s pricing here to learn more.

Why worry about paying for an SEO tool when you could hire a whole team of SEO experts to take care of things for you? Contact Greyphin to learn more about our SEO services and inbound marketing services that are designed to get you found online. 

Also, be sure to check out our list of resources we love here.