![Sales and Marketing Alignment Best Practices [Tips from Digital Marketing Pros]](https://blog.greyphin.com/hubfs/greyphin-sales-and-marketing-alignment-best-practices.png)
SALES AND MARKETING ALIGNMENT BEST PRACTICES [TIPS FROM DIGITAL MARKETING PROS]
In order for businesses to be successful, it is important that the sales and marketing teams are...
![What Are the Steps of Conversion Optimization?](https://blog.greyphin.com/hubfs/greyphin-what-are-the-steps-of-conversion-optimization.png)
WHAT ARE THE STEPS OF CONVERSION OPTIMIZATION?
When creating content, the overall goal is always to increase conversions. However, the issue with...
![Inbound Marketing Conversion Paths [What Are They and How to Use Them]](https://blog.greyphin.com/hubfs/greyphin-conversion-paths.jpg)
INBOUND MARKETING CONVERSION PATHS [WHAT ARE THEY AND HOW TO USE THEM]
As we all know, inbound marketing is very important for attracting new customers and growing your...
![The Importance of Lead Nurturing [& How it Can Help Your Business Grow]](https://blog.greyphin.com/hubfs/greyphin-lead-nurturing.jpg)
THE IMPORTANCE OF LEAD NURTURING [& HOW IT CAN HELP YOUR BUSINESS GROW]
We know what you’re thinking - you’ve heard of a lead before, but you don’t really know all too...
![What is a Conversational Growth Strategy?](https://blog.greyphin.com/hubfs/greyphin-what-is-a-conversational-growth-strategy.jpg)
WHAT IS A CONVERSATIONAL GROWTH STRATEGY?
Today’s buyers don’t want to be talked at - they want to be engaged in. Basically, you want to...
![Social Media & Inbound Marketing](https://blog.greyphin.com/hubfs/greyphin-social-media.jpg)
SOCIAL MEDIA & INBOUND MARKETING
While you can use social media without running an inbound marketing campaign, your inbound...
![Pillar Pages & Topic Clusters](https://blog.greyphin.com/hubfs/greyphin-pillar-pages.jpg)
PILLAR PAGES & TOPIC CLUSTERS
Let’s continue our long and arduous journey through the ins and outs of inbound marketing. So far,...
![Inbound Marketing and Content Strategy](https://blog.greyphin.com/hubfs/greyphin-content-strategy.jpg)
INBOUND MARKETING AND CONTENT STRATEGY
There’s no doubt that, on the internet, content is King! That’s right - your audience is searching...
![The Foundations of Inbound Marketing Strategy](https://blog.greyphin.com/hubfs/greyphin-inbound-marketing-strategy.jpg)
THE FOUNDATIONS OF INBOUND MARKETING STRATEGY
I know we’ve told you this before, but we want to confirm that you fully understand this critical...