You thought that we’d eventually run out of ideas when it comes to marketing automation, didn’t you? Well - surprise! The Greyphin team is at it again. This time, though, we’re going to highlight one of the types of marketing automation that’s quite popular - social media automation.

But, before we dive into the benefits of automating your social media scheduling, let’s talk about the basics.

What is Social Media Automation?

Social media automation refers to the use of software or tools to schedule and publish content on social media platforms. Automation can be used to help businesses manage their social media accounts more efficiently, by scheduling posts in advance, publishing content automatically, and more. 

When used effectively, social media automation can be a valuable tool for businesses and individuals alike. Here are a few tips for using automation for your social media accounts effectively:

1. Schedule content in advance: This will help you maintain a consistent posting schedule even when you're busy or away from your computer.
   
   
2. Use a variety of content types: Automation is a great way to mix up your content strategy and keep things interesting for your followers. Try posting photos, videos, links, and other types of content instead of just relying on text-based updates.
   
   
3. Engage with your followers: Don't forget to interact with your customers and fans! Automation should never replace human interaction. Take the time to respond to comments and questions from your followers.
   
   
4. Check Analytics: Keep an eye on your analytics. This will help you see what's working and what isn't so that you can adjust your strategy accordingly.

Benefits of Social Media Automation

There are plenty of benefits to using automation platforms for your social media efforts. These benefits include:

Save Time

Social media automation can save you a lot of time. By scheduling your posts ahead of time, you can make sure that your content is going out on a regular basis without having to constantly log in and update your accounts. Automation can also help you keep track of who is talking about your brand, respond to comments and messages, and monitor your social media analytics. In short, automating your social media can help you to save time and energy, freeing up more time to focus on other aspects of your business.

Greater Reach

Any business owner should know that social media is a powerful marketing tool. With over two billion active users on platforms like Facebook, Instagram, and Twitter, there's a huge potential audience out there waiting to be reached. The problem is, manually posting to social media can be quite time-consuming. Fortunately, there's a solution: social media automation. Automating your social media posts means you can publish content at scale, which allows you to reach a much wider audience than you could if you were posting manually. 

Consistency  

Anyone who's ever managed a social media account knows that consistency is key. You need to post regularly to keep your followers engaged, but it can be tough to find the time to sit down and create new content on a regular basis. That's where social media automation comes in. Automating your social media posts ensures that you're always providing fresh, relevant content for your followers, even when you're busy with other things. It can be as simple as scheduling your posts in advance or using a tool to help you curate content from around the web. In addition, automation can help to ensure that your posts are well-timed and relevant to current events, as you can set up your posts to go live when it's most likely that people will be online and engaged.

Which Automation Software Should You Use?

Let’s face it: there are tons of software programs out there that are catered toward those who are looking to automate processes within their marketing strategy. In fact, there are a large number of social media automation tools on the market, many of which have free and paid versions available. However, there’s one program that we recommend the most: HubSpot.

While HubSpot is more than just a social media scheduling software, their social media tools are top-notch. All within the HubSpot platform, users can create and schedule out social posts days, weeks, or months in advance to multiple platforms. In addition, HubSpot users can also monitor social posts and view insights about brand mentions, engagements, and more.

Need help with your social media management and strategy? Leave it to the pros at Greyphin! Our team is happy to help - feel free to contact us at any time and our inbound marketing team will be glad to chat. Trust us, we love what we do.