The Importance of Lead Nurturing [& How it Can Help Your Business Grow]

The Importance of Lead Nurturing [& How it Can Help Your Business Grow]

So, you want to learn more business, eh? Of course you do! It’s exactly why you started your own business to begin with. But did you know that lead nurturing is an important part of making more sales, and, in turn, generating more revenue? 

We know what you’re thinking - you’ve heard of a lead before, but you don’t really know all too much about what nurturing a lead means. Let’s roll up our sleeves and start digging deep into what it’s all about, shall we?

According to our friends at HubSpot, lead nurturing is “the process of building relationships with your prospects with the goal of earning their business when they’re ready.” Sounds simple enough. In short, it’s all about meeting prospects with the right information at the right time. What’s that phrase? Two rights don’t make a left? Anyway.

Back to business. Say you have a free offer on your website that visitors can download in exchange for their email address. That email address does you no good unless you actually take the time to reach out to them. But chances are this visitor may not be quite ready to buy just yet. In fact, they’re most likely still in the awareness or consideration stage of the buyer’s journey and are researching their options.

But alas - don’t fret; all is not lost! This is where lead nurturing comes into play. Now that you have their email address, you can start sending a series of emails that are dripped out over time, featuring valuable content for someone in their shoes. 

The idea here is that you keep delivering value to nurture your visitors towards a sale. And that, my friends, is why it’s called “lead nurturing.” Savvy? 

The point is this: nurturing your leads through email sequence campaigns is a major part of an effective inbound marketing strategy. At Greyphin, we understand that inbound marketing isn’t exactly easy. That’s why we offer inbound marketing services that are designed to drive better leads and optimize conversions for your business. 

If you’re interested in growing your business online, feel free to contact us here at Greyphin and we’ll be happy to help!