If you’ve been on social media before, then chances are you’ve seen hashtags being used in posts. And, if you haven’t, it’s probably been a really long time since you’ve logged into a social platform. (MySpace, maybe? Okay, I’m aging myself here). But in all seriousness, if you’re not using hashtags in your social posts for your marketing efforts, then you may want to take a few minutes to read this blog post.

Trust us, it’s going to blow your mind. It’s going to turn your worldview on its head. It’s going to cause existential crises. 

We’re done with the jokes now, we promise. 

What are Social Media Hashtags?

A hashtag is simply a keyword or phrase prefixed with the "#" symbol. Hashtags can be used to categorize content, track topics, and start conversations on social media. For example, if you're posting about a recent vacation, you might use the hashtags #travel or #vacation. 

Hashtags can be added anywhere in a post, but are often placed at the end. Many social media platforms (such as Facebook, Twitter, Instagram, and Pinterest) have built-in search functions that allow users to find content based on hashtags. This makes hashtags a useful tool for both content creators and consumers. When used effectively, hashtags can help you connect with like-minded people, promote your brand, and even make new friends.

Benefits of Using Hashtags in Social Posts

Hashtags are everywhere these days - on TV, in movies, and of course, all over social media. For businesses, hashtags can be a great way to promote a brand or product. They provide an easy way for customers to find relevant information, and they can also help to build buzz around a launch or event. Additionally, hashtags can be used to track customer sentiment and gauge the success of a marketing campaign. When used correctly, hashtags can be a powerful marketing tool. They can help to build brand awareness, generate leads, and drive sales. And best of all, they're free! 

Tips fo Using Hashtags on Social Media

Hashtags are a great way to connect with other people who share your interests on social media. When used correctly, they can help you expand your reach and connect with new people. Here are a few tips for using hashtags:

1. Do your research: take some time to look up popular hashtags in your industry or niche. This will help you get started on the right foot.
2. Use relevant hashtags: don't just use popular hashtags for the sake of using them. Make sure the hashtags you use are relevant to your content.
3. Don't overdo it: using too many hashtags can come across as spammy and may turn people off from following you. Stick to 1-2 hashtags per post.
4. Monitor your results: pay attention to how many new followers or engagement you get after using a particular hashtag. This will help you gauge which hashtags are most effective for you.

By following these tips, you can effectively use hashtags to connect with others and grow your online presence.

In addition to these tips, why not download our FREE Social Media Posting Checklist? 

Don’t have time to take care of your own social media efforts? No problem! Greyphin’s inbound marketing and social media management teams are here to help. Contact us to learn more.