What is a Conversational Growth Strategy?
Today’s buyers don’t want to be talked at - they want to be engaged in. Conversations, that is! That’s why having a conversational growth strategy as part of your inbound marketing efforts is important for developing relationships with your customers and potentially increasing your revenue. But what exactly is conversational growth strategy? If this is something you’re wondering, you’ve come to the right place!
Businesses need to be prepared to have conversations with buyers across the various channels that buyers like to use, whether that’s over email, on social media, or a chat feature directly on your website. These conversations provide value to your users, but also to your business as you learn more about each buyer and what is most important to them.
So how can you use conversations as part of your growth strategy? Well, think about the conversations that help you build the strongest relationships with your buyers. According to our friends at HubSpot, the conversations you should have with your customers are natural, easy, and allow you to casually collect unimportant information.
Each conversation should meet the following criteria:
- One: It should be repeatable - based on frequent questions or concerns users have. This is a great place to automate the interactions to improve the user’s overall experience.
- Two: It should be predictable, meaning, it should have a start, middle, and end. It should be structured and end when appropriate.
- Three: Most importantly, each conversational should be impactful. It should add tangible value to your business, ideally, moving the user down the funnel in some way.
If an interaction meets these criteria, it’s a great candidate for a systematic conversation.
Now you know exactly what is a conversational growth strategy! It’s pretty simple to understand, really. If you’re operating a business, you’re already having conversations with your customers. Now it’s time to focus on the ways in which you can use these conversations to grow.
If you need help growing your small business through inbound marketing efforts, contact us at Greyphin and we’ll be happy to help by offering our professional inbound marketing services.