Because of the vast majority of users across all social media platforms, it is imperative to define your target audience and ensure your content resonates with them. According to Hubspot, a social media target audience is a group of people that you've identified that you want to appeal to. This can be based on demographics such as age, job title, income level, education, location, or behavior. Your social media target audience consists of the people who are most likely to be interested in your product.

Why Finding Your Target Audience is Important

Not finding your social media target audience can lead to wasted resources and you producing content that is too general to gain traction with your specific target audience.

However, on the other hand, finding your target audience can reap many benefits for your business, such as assisting you in crafting specific content for your buyer personas to ensure that your content resonates with them. Not only will this make your business more competitive, but it will improve your message and conversion rates while helping your target audience solve their actual problems. In the end, you will have a clearer understanding and can pinpoint where it is most beneficial to spend time, money, and resources.

How to Find Your Target Audience on Social Media?

Create Your Buyer Personas Based on Current Customer Data

A great start to defining your buyer persona(s) is looking at who is already buying from you. Therefore, it is necessary to describe demographics, such as age, location, language preferences, interests, challenges, income level, and the stage of their life. If you are a B2B company, you need to consider other demographics like the size of the business, industry, and job titles of decision makers.

Find Where Your Audience is Most Active

So you can utilize resources to the best of your ability, it is essential to know what platforms your audience spends the most time on. For example, in 2022, according to Sprout Social, the largest age group on LinkedIn, Facebook, and Instagram is 25-34, while TikTok is 10-19, Twitter is 19-29, Pinterest is 50-64, Snapchat is 15-25, and YouTube is 15-35. Using this data can assist in finding which social media platforms your business should focus on.

Research Your Competitors 

Your competitors can provide some of the best data for your business. Meaningful questions to answer about your competitors are:

• Are they reaching a segment your business lacked to consider as a target?
• What are they posting, how often are they posting, and who is engaging with them on social media?
• What holes can you identify in their marketing strategy?
• What types of content are resonating with their audience the most?

Answering questions like this will provide valuable information on how you can improve your marketing strategy and stand out amongst your competitors.

Create Engaging Content for your Social Media Target Audience

Now that you know how to find your social media target audience, we can talk about the best practices to create content that will make them remember who you are.

• Ensure your content shows how your product/service can solve their challenges and help them meet their goals.
• Create content for each stage of the buyer’s journey (awareness, consideration, and decision).
• A/B test your content, so you can refine your content over time and learn what resonates with your audience the most.
• Survey your followers by asking them questions and conducting polls about which content they like the most.

Check out our Social Media Management Services, where we can help you do all these and more! 

Ready to connect with your audience like never before?

Understanding, defining, and engaging your social media target audience can be time-consuming, but the long-term benefits make it all worth it. And, Greyphin is here to speed up that process. Book a call today so our experts can help your business grow!