What is Content Writing? [And Why Does it Matter?]

What is Content Writing? [And Why Does it Matter?]

Writing; some of us love it, some of us aren’t necessarily William Shakespeare. And that’s okay! But did you know there are different types of writing, such as content writing? It’s true - and Greyphin is here to give you the scoop on everything you need to know about content writing and why it’s important for your business.

Let’s dive in, shall we?

First off, you may be thinking “what is content writing?” Sure, you know what writing is, but content writing is an animal of its own. You see, content writing is simply writing, editing, and publishing words (known as content) in the digital realm. What you’re reading right now? Content writing!

Of course, there’s more to it than just that. Content writers craft all kinds of things ranging from blog posts and website copy to press releases and scripts for videos, and more!

Why Does Content Writing Matter?

Now you know there’s a wide array of written content all over the internet, so you probably want to know why it matters. We like the way you think.

As a small business owner, having written content online is important for several reasons. For one, it’s how you get found on the internet. Having original, well-written content that is relevant to your target audience signals to search engines that you have authority in your industry, thus helping you rank higher in search engine results pages. You can read more about search engine optimization here.

When you attract high-quality traffic with your content, you’re increasing your chances of conversions that lead to purchases, and ultimately, more money for your business. Doesn’t that sound good to you?

Writing content for social media is also important. It’s evident that social media is king these days, and for good reason. People like to connect with others online through their interests. People also like to follow their favorite brands to get news on new products and services that companies are offering. 

Your content writing efforts for social media should include posts, graphics, videos, infographics, polls, and other pieces of content that you think will attract and engage your audience the most. Why? Because you want people to like, comment, and share your content so that more people see your posts. This will also lead to more visits to your website, which means more potential sales!

To sum it up, high-quality content writing is important to help get your products and services in front of the eyes of a wider audience. If you’re interested in your business getting found online easier and by more people that will potentially buy what you’re offering, then focusing on your content strategy is imperative.

Need help with your content writing? Check out our copywriting services and our inbound marketing services. Also, be sure to contact us to learn more about how Greyphin can help your business grow!