What is Google Analytics | Greyphin

arrow-dotted-down
What is Google Analytics? [And Reasons to Use It]

 

In our last post, we gave you the scoop about one of the most important trends for 2021 SEO - Google’s Core Web Vitals. Now, let’s dig into a question that seems to be pretty popular these days - what is Google Analytics?

If you want to learn more about your website’s traffic, then Google Analytics is something that you’ll need to know about. In fact, the tools available through Google Analytics will allow you to view website traffic and learn about the behavior of your website’s visitors - all with the click of a mouse! 

For those of you wondering what is Google Analytics, let us dig a little deeper. This “freemium” tool from Google does many things, including: 

  • Providing in-depth analysis of your website that will help you with marketing, product, content planning, and more.
  • Showing insights that makes it easy to understand how visitors are interacting with the content on your website.
  • Allowing you to connect outside systems such as CRM and points of sale for a more robust view
  • Working with Google’s advertising products in order to reach your target audience 
  • Processing shareable reports 

You can find a full list of features from Google Analytics here

Hopefully we’ve helped to answer your question “what is Google Analytics?” But now another question may be posed - who should be using Google Analytics?

That’s a great question! And the answer is this: everybody and anybody with a website who is serious about their business should be using Google Analytics. In fact, their “Start for Free” Analytics option is catered towards individuals as well as small to medium-sized businesses. On the other hand, Google Analytics 360 is perfect for larger enterprises that are in need of more tools; but you’ll have to talk to their sales team about pricing for that option. 

You can view all of the features of the Analytics and Analytics 360 plans here.

Don’t have time to worry about your website, or worried that your website isn’t meeting Google’s standards? That’s what we’re here for! Contact Greyphin to learn more about our website development and SEO services

 

greyphin-marketing-services

Social media platforms are constantly flooded with content. It takes comprehensive strategy and human authenticity to create entertaining and effective content that cuts through the noise.

blue-arrow
greyphin-inbound-marketing

Our inbound marketing services allow businesses to create lasting relationships with existing and potential customers. This is done through attracting, engaging, and delighting your audience.

blue-arrow
greyphin-seo-services

Search engine optimization is one of the most important marketing tools that exist. It's what helps you get found, instead of your competitors, when people search the internet for products and services.

blue-arrow

Expert Marketing Tips & News
SENT RIGHT TO YOUR INBOX.

movie-production

Is It Digital Marketing or Digital Film Making?

The adage goes "everyone's a movie star in their own life," but not Greyphin. We're the production company.

Patagonia-copy

Digital Marketing Case Studies for Ethics: Patagonia

There are plenty of blogs out there applauding the clothing brand Patagonia for their quality products.

Proving Collaboration Works: Greyphin & Paper Tiger

Proving Collaboration Works: Greyphin & Paper Tiger

So maybe radio isn't the most hip place for marketing these days, but sound also applies to podcasting, social media, video, software, and more.

Join Our Newsletter

By clicking "Sign Up" you're confirming that you agree with our Privacy Policy.

When you work with Greyphin, you're unleashing the power of two digital marketing heavy-hitters. Our HubSpot partnership provides access to the best online marketing tools around - including customer relationship management, integrations, email marketing automation, content management, social media scheduling, and much, much more.

Sales Tools
Contact Management
Email Automation
Blogging
Site Analytics
Social Scheduling

READY TO TAKE YOUR MARKETING
INTO THE FUTURE?