Ah, Facebook - everyone knows about this social media giant. And, if you’re a business owner, it’s smart to take advantage of their Facebook Business pages so that you can get a hold of even more of an audience than you already may have. Facebook is a great tool for keeping up with past, current, and potential customers. But how exactly do you do this? Well, for one, you want to make sure that you’re focused on your Facebook engagement strategies.
There are several awesome ways to increase your Facebook engagement, but we’ve narrowed it down to the top 5 easiest ways. Check it out:
Know Your Audience
First thing’s first - when you’re creating content for your Facebook page, you need to know your audience. You can get to know more about who your audience is by checking your Facebook Insights regularly. This feature will show you how much engagement you’re getting on each post, as well as what time of day your followers are online and interacting with your posts. This will allow you to see which posts are performing well and which ones aren’t, which will help you tailor your content to your audience. Also, knowing what time of day your followers are online will tell you when you should be posting regularly to your Facebook account. When you post when your audience is active, your content is more likely to be seen.
Shorten Your Posts
In the digital world we live in, people want information - and they want it fast! Another way to increase your Facebook engagement is to keep things short. Yes - the shorter, the better! Most Facebook users are on mobile, which means they’re most likely scrolling through their feed pretty fast. That’s why it’s important to keep your posts to a minimum amount of text with a clear call to action. It’s also helpful to incorporate an eye-catching photo or graphic that captures attention and makes people stop scrolling. So, remember this - short and eye-catching posts are more likely to see engagement than lengthy posts that, unfortunately, most people probably won’t read or share.
Use High Quality Images, Graphics, and Videos
Of course, when people follow you, they don’t want to see amateurish posts with bad quality photos and videos. Instead, if you want to work on increasing your Facebook engagement, then you need to show your professionalism by providing high-quality content to your feed. It may mean that you need to invest in equipment like a nice camera or smartphone that can take high-resolution photos and videos, or hiring a third-party for photography and videography services. Also, high-quality infographics and visuals are also wonderful for attracting engagement from followers. People like to see things that are aesthetically pleasing and are more likely to like and share posts that they find cool, vibrant, bold, or interesting.
Interact with Your Followers
There’s no better way to increase engagement than to show your followers that you actually care by interacting with them. When people leave comments on your posts asking questions or even just commenting on how they like your post or products, it’s always a great idea to respond. Also, be sure to check and answer your Facebook messages on a regular basis to provide exceptional customer service to your followers. Of course, you won’t always be able to get to every single comment, but try your hardest to show an effort that you do respond to your fans. This will encourage people to like, share, and comment, as well as even purchase products from your website.
Ask Questions and Make People Laugh
Let’s face it - people love to give their opinion! That’s why creating posts that ask questions or for feedback from your audience is a fantastic way to increase engagement. This allows people to tell you how they feel or provide input about your products or services. Or, you could ask a question that has nothing to do with your business that might pique the interest of your following.
In addition to answering questions, people also love to laugh. Consider throwing in a few good memes, funny videos, or jokes in with your other content. People are more likely to interact and share posts that make them laugh to make their friends laugh, too!
Next time you’re working on your social media calendar, be sure to keep these tips for how to increase Facebook engagement in mind. If you’re too busy, be sure to keep in mind that Greyphin also provides social media management services so you don’t have to worry about doing all the hard work yourself. Just contact us if you’re interested and we’ll be happy to get started!