WHAT ARE THE STEPS OF CONVERSION OPTIMIZATION?
When creating content, the overall goal is always to increase conversions. However, the issue with...
MARKETING TRENDS 2024: WHAT'S IN AND WHAT'S OUT
What’s In Data-Informed Strategies There’s no such thing as too much data. We believe that data...
CREATIVITY GAMES & CHALLENGES TO FUEL YOUR WORK
Constantly creating and churning out ideas can be taxing; it’s easy to find yourself in a slump...
GA4 AND ANOMALY DETECTION IN DATA POINTS
It's no secret that making use of website data can help business owners to optimize their efforts...
MARKETING LESSONS FROM WAYNE’S WORLD
We've been thinking a lot about the overlap between films and marketing lately, and one in...
COMPLICATING ETHICAL MARKETING SUCCESS STORIES
That’s right. The weirdos at Greyphin are talking about ethics again. There’s just one last thing...
IS IT DIGITAL MARKETING OR DIGITAL FILM MAKING?
The adage goes “everyone’s a movie star in their own life,” but not Greyphin. We’re the production...
PROVING COLLABORATION WORKS: GREYPHIN & PAPER TIGER
A little while ago, we shared our thoughts on collaborative marketing. We wrote about how...
DIGITAL MARKETING CASE STUDIES FOR ETHICS: PATAGONIA
There are plenty of blogs out there applauding the clothing brand Patagonia for their quality...