IS IT DIGITAL MARKETING OR DIGITAL FILM MAKING?
The adage goes “everyone’s a movie star in their own life,” but not Greyphin. We’re the production...
PROVING COLLABORATION WORKS: GREYPHIN & PAPER TIGER
A little while ago, we shared our thoughts on collaborative marketing. We wrote about how...
DIGITAL MARKETING CASE STUDIES FOR ETHICS: PATAGONIA
There are plenty of blogs out there applauding the clothing brand Patagonia for their quality...
RADIO ADVERTISERS KNOW THE POWER OF SOUND IN MARKETING
So maybe radio isn’t the most hip place for marketing these days, but sound also applies to...
SHIFTING THE BALANCE FROM COMPETITION TO COLLABORATION
Is your competition your enemy? We’ve been thinking a lot about this, and we don’t think so.
BLACK, GREY, AND WHITE HAT SEO ETHICS FOR THE INFORMATION AGE
Search Engine Optimization isn’t a new thing anymore, but there are still plenty of...
MEDIA MINGLE, PART 2: GREYPHIN’S CREATIVITY KIT
Today we return to what we started in our Media Mingle blog: a kind of breakdown of our creativity...
ETHICAL DECISION-MAKING BEGINS IN THE MARKETING DEPARTMENT
What a title, right? How are we going to support a claim like “ethical decision-making begins in...
ETHICAL ISSUES IN DIGITAL MARKETING: MISSING DEADLINES
To continue our conversation about ethical issues in digital marketing, we want to present a...