Are you a business owner who is trying to decide between inbound and traditional marketing? If so, you're not alone. While both strategies can be effective for obtaining new customers, they each offer unique advantages that must be considered before making a final decision. We know that it can be difficult to decide where to allocate your marketing funds, so we decided to put together this post to help you understand the differences between inbound marketing vs traditional marketing for your business.
Inbound marketing is a marketing methodology that focuses on building relationships with customers and prospects by providing information, free resources and engaging content. Rather than the traditional 'pushing' of products or services, inbound marketing works by making the customer come to the business, attract interested parties with content created to help them make decisions, and then turns those leads into paying customers.
Inbound campaigns are designed to educate potential consumers, generate interest around a brand or product, and convert prospects into loyal customers. Through its utilization of content including blog posts, eBooks, videos and other materials, inbound marketing provides companies with an effective way to build relationships for long-term success.
Traditional marketing refers to the methods that companies have used for decades to promote their products. This includes methods such as television and radio ads, direct mailers, magazine and newspaper advertisements, and even billboards. These types of marketing vehicles leverage mass media and aim to reach out to large numbers of potential customers.
Traditional marketing also includes in-store materials like displays, signage, and point-of-purchase materials which can be used by retailers or distributors to promote products directly at the point of sale. Although many companies have shifted away from traditional methods and moved towards digital platforms, these time-tested strategies remain an important part of a company's overall marketing mix.
Inbound marketing is becoming the preferred method of marketing for many businesses today due to its measurability and potential return on investment. Compared to traditional marketing tactics such as billboards, print ads and buying lists, inbound marketing provides measurable results and insights. Leveraging content that engages customers and provides useful information while also building brand awareness is one of the most effective ways to reach a wide audience with minimal cost.
In addition, inbound marketing ensures that you are connecting with customers that already have some degree of interest in your product or service, since they are actively seeking it out. All of these factors make inbound marketing an attractive option with long lasting benefits that far outweigh those of traditional methods.
Have we convinced you into exploring the power of inbound marketing? We’re here to help! Contact us today to learn about how our inbound marketing services can help your business grow online. Trust us - we’re pros!