Social media is one of the best ways to communicate, connect, and engage with your audience because it has almost 4 billion users across all platforms. Because of the mass amount of users, there is an immense opportunity for businesses to expand their audience and connect with users like never before. Below, based on research from Sprout Social, we have highlighted the best time to post on social media. This research can give insight into which times are optimal for posting content to receive the most engagement from your audience.
Facebook is the platform that allows you to connect and share updates with friends, family, and colleagues. On top of that, Facebook has the most users of any other platform; therefore, there is an opportunity to connect with different segments of customers using Facebook. But when is the best time to post to receive the most engagement?
According to Sprout Social, there has been a shift compared to last year. As of today, Mondays through Fridays at 3 a.m. and Tuesdays from 10 a.m. to 12 p.m. are the best times to post, while the best days to post are Tuesdays and Fridays.
Instagram has over 500 million daily active users and will continue growing. More and more businesses are using Instagram because it has become a hub to showcase whom you are as a business using high-quality images that engage and resonate with your audience. Compared to previous years, Instagram’s highest engagement times have expanded due to the increased number of users.
Today, the best times to post on Instagram are Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays from 10 a.m. to 11 a.m. In addition, the best days to post are Tuesdays and Wednesdays.
Twitter has notoriously ranked high as one of the most popular outlets for real-time entertainment, sports, politics, and news. Like other platforms, the highest engagement times have changed tremendously compared to previous years. Some say this is due to more attention placed on trending news stories, topics, and real-time updates within the Twitter community. However, Twitter is still a great place to build relationships among your target audience and receive honest feedback on your products and services.
The best times to post are Mondays, Tuesdays, Wednesdays, Fridays, and Saturdays at 9 a.m., while the best days are Tuesdays and Wednesdays.
LinkedIn is a business and employment-oriented social media platform where user posts focus on thought-leadership, career advice, employee advocacy, and industry trends. Unlike other platforms, LinkedIn has had consistent engagement times throughout the years. Users are most active during the hours of the typical work week and less active during the weekends when most people are partaking in activities unrelated to work.
The best time to post on LinkedIn is Tuesdays between 10 a.m. and 12 p.m., and the best days are Wednesdays and Thursdays.
TikTok, one of the newer social media platforms, is where content creators and influencers can post short videos to inform, entertain, and persuade their audience. Tiktok allows businesses to showcase not just their products and services but also the creativity and authenticity of the brand to potential customers.
Currently, the best times to post on TikTok are Tuesdays 2–3 p.m. and Wednesdays and Thursdays 1–3 p.m., while the best days to post are Wednesdays and Thursdays.
These engagement times can change every year. Therefore, your business must stay up to date with the highest engagement times, as this data can assist in creating your social media posting calendar. If followed correctly, posting according to these recommended times can dramatically increase engagement on social media. And we all know that more engagement equals more potential customers seeing your posts, which is advantageous for any business. If your business needs additional assistance, please check out our Social Media Checklist or contact us today to learn more about how Greyphin can help!