Are you thinking about starting a Facebook page for your business? We highly recommend it! As the social media giant of the world, Facebook is a great place to try to reach your target audience as well as stay in touch with your past and current customers. But if you set up a Facebook account, you’ll also want to know how to use Facebook Business Manager.
Facebook Business Manager is an awesome tool that allows you to organize, monitor, and manage your Facebook business page. Sounds pretty awesome, right? Of course it does! But you won’t be able to take full advantage of this tool without knowing what it does and how to use it to the best of your ability.
But that’s why we’re here - to help guide you through this magical and mystical world of social media and digital marketing. Listen closely as we’re about to let you in on some Facebook Business Manager secrets that you should know!
Actually creating your account is pretty simple. Just click this link, create your account, enter all the information, and click submit.
Once your business is verified, you can go ahead and start changing settings. Businesses can make changes like assigning certain people to ad accounts and pages; connect Instagram accounts; claim a page to connect to your Facebook Business Manager; create ad accounts; and more! You should add at least two people as admins for your Facebook Business Manager account. After adding two people as admins, you can add the rest of your team as Business Manager Employees.
Please note that there are differences between these assigned roles. For one, Business Admins are able to take any action and make any changes such as adding roles, and even deleting the business from Facebook Business Manager all together.
On the other hand, Business Employees are more limited in their capabilities. They can see all the information on the account but aren’t able to make any changes at all.
Keep in mind that, when you set up your account, you’ll be using your personal Facebook page. But don’t worry - your followers and coworkers aren’t able to see anything private on your personal Facebook unless you’re friends with them already.
As we’ve covered in our post about Social Media Marketing & Social Media Ads, if you’re trying to reach past, current, and potential customers through Facebook, then you’ll want to invest in running some ads. But before you start planning your ads and your ad budget, you’ll need to set up your payment methods via your Facebook Business Manager page.
To do that, go to Business Settings then click on Payments and Add Payment Method. You’ll also want to select permission levels for your employees in the Finance Roles section. When you choose a Finance Editor, that person can access credit lines, invoices, and more, while Finance Analysts can view the information without making any changes.
Also, be sure to check that all information like email addresses and any other important details are correct to ensure things run smoothly. Once you’ve completed setting up your method payments and selecting roles for your employees, then you can start running ads and potentially make more revenue for your business!
Now that you have a better understanding on how to get started with Facebook Business Manager, let’s talk about some of the benefits, shall we?
We know, we know - this seems like a lot to take in at once; but don’t worry! If you’re not up to tackling your Facebook business endeavors on your own, the team of experts at Greyphin is here for you! Our social media management services are designed to make your life easier and to drive revenue to your business.