When it comes to our search engine optimization strategy at Greyphin, one of the tools we love to use most is SEMrush. This powerful tool is one of the most popular SEO softwares out there - and for good reason. In this SEMrush review, we’ll take a deep dive into what this tool has to offer and talk about the pros and cons for a fair and unbiased view.
As SEMrish is at the top of our SEO resources list, it’s safe to assume that, well, SEMrush is a search engine optimization tool. If you’re not familiar with search engine optimization, check out this blog. Basically, what SEMrush does is give you recommendations for changes to make to your website in order to rank better in internet searches.
So, if you’re a business owner who wants to get your website found on the internet by your target audience, SEMrush is definitely a tool to consider implementing into your strategy.
Now that you know the basics of what SEMrush is let’s talk about the benefits of using this software for your website. One of the best features of SEMrush is the variety of tools included. These tools are broken down into five categories:
As you can see, there are countless pros to using SEMrush - just take a look at all of those awesome tools! One thing we like the most about this platform is the fact that there is a tool for pretty much anyone on your team. However, with so many tools and so much information available, there are unfortunately a few cons to mention as well.
While the cons of SEMrush may be few and far between, there are definitely some that are worth mentioning to those who aren’t as familiar with the software as we are here at Greyphin.
Unfortunately with SEMrush, the amount of users that can be using the software at once depends on the plan you choose. This can be slightly off-putting at times, especially when more than one person is working on SEO strategy and needs to access the software at the same time. When you’ve reached your maximum amount of users, you’ll be asked to either exit or kick someone else off of the software - which may cause some ruckus amongst your team. SEMrush does offer additional users at an extra cost, but, depending on your budget and the size of your team, the price can add up quickly.
While our SEMrush review definitely shows that we love the tools offered from the platform, it’s important to note that there is a learning curve for the software. There are, however, several training videos and informational articles that are available to help users learn everything they need to know. The simple fact is that learning all the tips and tricks to each tool is quite time consuming, and, as a business owner, time is one of the most valuable things in your life. But, if you do have the ability to make the time to learn SEMrush, you’ll find that it’s much worth the effort.
Echoing the point above - SEMrush has a ton of tools. And, if you use all the tools available, you’ll find yourself with an abundance of data. While this can be wonderful for your SEO strategy, it can also be quite intimidating. What does one do with so much data? We recommend tasking different people on your team with being the champions of certain tools so that the data overload doesn’t become too overwhelming for one person.
Compared to other software on the market, SEMrush’s pricing may seem a little steep. As a business owner, each expense counts, so unfortunately, some small businesses may not be able to afford the plans offered. But those who are able to shell out the money for these powerful tools will find that it’s well worth the investment.
Have questions about your SEO strategy? Learn more about our SEO and inbound marketing services by contacting us today. Also, be sure to view our other favorite resources here!