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Greyphin Blog

Sales and Marketing Alignment Best Practices [Tips from Digital Marketing Pros]

Sales and Marketing Alignment Best Practices [Tips from Digital Marketing Pros]

In order for businesses to be successful, it is important that the sales and marketing teams are

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What Are the Steps of Conversion Optimization?

What Are the Steps of Conversion Optimization?

When creating content, the overall goal is always to increase conversions. However, the issue with

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Inbound Marketing Conversion Paths [What Are They and How to Use Them]

Inbound Marketing Conversion Paths [What Are They and How to Use Them]

As we all know, inbound marketing is very important for attracting new customers and growing your

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The Importance of Lead Nurturing [& How it Can Help Your Business Grow]

The Importance of Lead Nurturing [& How it Can Help Your Business Grow]

We know what you’re thinking - you’ve heard of a lead before, but you don’t really know all too

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What is a Conversational Growth Strategy?

What is a Conversational Growth Strategy?

Today’s buyers don’t want to be talked at - they want to be engaged in. Basically, you want to

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Social Media & Inbound Marketing

Social Media & Inbound Marketing

While you can use social media without running an inbound marketing campaign, your inbound

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Pillar Pages & Topic Clusters

Pillar Pages & Topic Clusters

Let’s continue our long and arduous journey through the ins and outs of inbound marketing. So far,

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Inbound Marketing and Content Strategy

Inbound Marketing and Content Strategy

There’s no doubt that, on the internet, content is King! That’s right - your audience is searching

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The Foundations of Inbound Marketing Strategy

The Foundations of Inbound Marketing Strategy

I know we’ve told you this before, but we want to confirm that you fully understand this critical

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What is Inbound Marketing?

What is Inbound Marketing?

Generally speaking, what do you think of when you hear the word marketing? Probably commercials,

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