What is a Conversational Growth Strategy? | Greyphin

Today’s buyers don’t want to be talked at - they want to be engaged in. Basically, you want to engage your audience through active listening. Active listening means providing information that relates to and helps your audience solve their problems while building a long-term relationship with them. That’s why having a conversational growth strategy as part of your inbound marketing efforts is not only important for developing relationships with your customers but it can positively impact your revenue. But what exactly is a conversational growth strategy? No worries if you don’t know - Greyphin has you covered!

What is a Conversational Growth Strategy?

A conversational growth strategy is simply about providing and delivering the right message to the right person at the right time, every time. I know - easier said than done, but we got your back just keep reading.

Businesses need to be prepared to have conversations with buyers across the various channels that buyers like to use, whether that’s over email, on social media, or a chat feature directly on your website. These conversations will provide helpful information and value to your users, but thats not all. Having these conversations allows your business to learn more about the characteristics of each buyer, what content resonates with them, and what is most important to them when deciding to purchase from your business.

So how can you use conversations as part of your growth strategy? Well, think about the conversations that help you build the strongest relationships with your buyers. According to our friends at HubSpot, the conversations you have with your customers should be natural, easy-going, and allow you to casually collect unimportant information. 

Each conversation should meet the following criteria: 

• Repeatable - based on frequent questions or concerns users have, this is a great place to automate the interactions to improve the user’s overall experience without seeming disingenuous.
• Predictable - it should have a beginning, middle, and end. The conversation should have structure and end at the appropriate time.
• Impactful - it should add tangible value to your business, ideally, moving the user through thebuyer’s journey in some way. 

If an interaction meets these criteria, it’s a great candidate for a systematic conversation.

Now you know exactly what is a conversational growth strategy! It’s pretty simple to understand. If you’re operating a business, you’re already having conversations with your customers. All you have to do is focus on the different ways in which you can use these conversations to grow.

If you need help growing your business through inbound marketing efforts, contact us at Greyphin and we’ll be happy to help by offering our professional inbound marketing services.