![Maintain a Strong Cash Reserve [to Help Your Business During a Recession]](https://blog.greyphin.com/hubfs/greyphin-help-your-business-during-a-recession.png)
MAINTAIN A STRONG CASH RESERVE [TO HELP YOUR BUSINESS DURING A RECESSION]
Running a business isn't for the faint of heart. Especially during tough economic times, like...
![The Importance of Having a Diverse Customer Base](https://blog.greyphin.com/hubfs/greyphin-diverse-customer-base.png)
THE IMPORTANCE OF HAVING A DIVERSE CUSTOMER BASE
As a business owner, we know that customer satisfaction is key to your success and growth. But what...
![In-House Marketing Vs. Outsourcing Marketing [What Should You Choose?]](https://blog.greyphin.com/hubfs/greyphin-outsourcing-marketing.png)
IN-HOUSE MARKETING VS. OUTSOURCING MARKETING [WHAT SHOULD YOU CHOOSE?]
In our last blog post, we talked about reasons to outsource marketing (if you haven’t read it...
![Reasons to Outsource Marketing [Trust Us, We’re Pros]](https://blog.greyphin.com/hubfs/greyphin-outsource-marketing.jpg)
REASONS TO OUTSOURCE MARKETING [TRUST US, WE’RE PROS]
Let’s face it - when it comes to marketing, there are three ways to approach how to execute a...
![Choose Your Fighter: Inbound Marketing vs Traditional Marketing](https://blog.greyphin.com/hubfs/greyphin-inbound-marketing-vs-traditional-marketing.png)
CHOOSE YOUR FIGHTER: INBOUND MARKETING VS TRADITIONAL MARKETING
Are you a business owner who is trying to decide between inbound and traditional marketing? If so,...
![SEO and Inbound Marketing [How the Two Work Together]](https://blog.greyphin.com/hubfs/greyphin-seo-and-inbound-marketing.png)
SEO AND INBOUND MARKETING [HOW THE TWO WORK TOGETHER]
As a business owner, you understand how important it is to stay on top of marketing trends that can...
![Inbound Marketing Analytics [What Should You Be Measuring?]](https://blog.greyphin.com/hubfs/greyphin-inbound-marketing-analytics.png)
INBOUND MARKETING ANALYTICS [WHAT SHOULD YOU BE MEASURING?]
Inbound marketing refers to the process of attracting and engaging customers by delivering valuable...
![What is the Buyer’s Journey? [Why Does it Matter for Your Marketing?]](https://blog.greyphin.com/hubfs/greyphin-buyers-journey.png)
WHAT IS THE BUYER’S JOURNEY? [WHY DOES IT MATTER FOR YOUR MARKETING?]
When implementing an inbound marketing strategy, it is important to consider the buyer's journey....
![Changing Marketing Strategy [Pros and Cons]](https://blog.greyphin.com/hubfs/greyphin-changing-marketing-strategy.png)
CHANGING MARKETING STRATEGY [PROS AND CONS]
In any business, marketing is key to success. In today's competitive marketplace, a well-defined...