MARKETING TRENDS 2024: WHAT'S IN AND WHAT'S OUT
What’s In Data-Informed Strategies There’s no such thing as too much data. We believe that data...
CREATIVITY GAMES & CHALLENGES TO FUEL YOUR WORK
Constantly creating and churning out ideas can be taxing; it’s easy to find yourself in a slump...
IS IT DIGITAL MARKETING OR DIGITAL FILM MAKING?
The adage goes “everyone’s a movie star in their own life,” but not Greyphin. We’re the production...
PROVING COLLABORATION WORKS: GREYPHIN & PAPER TIGER
A little while ago, we shared our thoughts on collaborative marketing. We wrote about how...
RADIO ADVERTISERS KNOW THE POWER OF SOUND IN MARKETING
So maybe radio isn’t the most hip place for marketing these days, but sound also applies to...
MEDIA MINGLE, PART 2: GREYPHIN’S CREATIVITY KIT
Today we return to what we started in our Media Mingle blog: a kind of breakdown of our creativity...
ROADMAP FOR DESIGNING BRAND IDENTITY
How do you build a brand? How can you shape what customers remember? Designing brand identity for...
WHY MARKETING MATTERS: A MACRO MENTALITY
We can get lost in what's right in front of us. For those of us in marketing, our daily activities...
STORYTELLING STRATEGIES ARE DIGITAL MARKETING MAGIC
Once upon a time, (that’s how it always starts, isn’t it?)